ART DIRECTORS
STRATEGIST
CREATIVE BRAND MANAGER
Whim is a social instigator app that gives you weekly adventures and a monthly challenge to make life more spontaneous.
My RoleI created our brand voice, wrote captions/copy, and helped organize behind-the-scenes events and campaigns.
Our App Prototype
Activations & Social Campaigns
Whim Contest
We hosted a Whimmy Wonka contest, inspired by the recent release of WONKA (2025).
Whoever found the golden ticket chose the next week’s whim.
Whim Wish List
We asked people to share on Instagram their whims, big or small.
And then dared them to make their whims a reality, encouraging viewers to do the same.*
*I’m featured in the second one—not even the team was spared!
Whim Challenges
We teased our weekly challenges online to get people curious about the app.
Whim Jingle
We created a jingle to get Whim stuck in people’s heads.
Whim Events
We hosted in-person events to help Whimmers follow through on their Whims.
