Planet Fitness
Solo campaign
The hardest decision anyone can make is to start working out.
But what if it wasn’t?
We know a place.
STEP ONE.
Activation
Before they were great,
they sucked.
Everyone sucks at first, even the greats. We’re going to place plastic purple statues of people struggling to work out next to famous athlete statues.
Show you’re going to suck at first—you’ll be slow, weak, and out of breath—but that’s better than not going at all.
:30 SPOT
The Tortoise