Monotype
D&AD Creative Brief
Creative Brand Managers: Jake McKay and Sarah Mady
Art Directors: Sophia Underwood & Fiona Gallegos
Monotype wants to adapt reading for the modern world.
But what we’re reading most right now is AI outputs.
Which are making us dumber.
Features
Studies showed a 13% increase in retention when learning with disfluent fonts.
Incongruent coloring drives deeper conscious processing and retention.
Discouraging skimming leads to higher comprehension scores.
OOH
SOCIAL
“Just impressed my boss today talking about the stock market—only read about it last night.”
“I almost embarrassed myself so badly. I thought March Madness was a disease, so thank God for AI Smart Mode.”
“Guys my boss asked for an I-9, thank God I remembered what that is. Thank you Smart Mode!”
