HomeGoods

Art Directors: Natalie Wolpert

Genevieve Weaver (activation)

“Who would buy this?” is a big joke at HomeGoods.

But is it a joke?

We wonder.

You already know the person who would buy this.

You’d want to meet someone who’d buy something as crazy as a corn side table.

So the question nags at you…

Who Would Buy This?

CONVERSATION STARTERS

A HomeGoods Meet Cute Cocktail Event in New York

Adults are struggling to make friends. We use our conversation starters to start conversations and help you find out who would buy this.

We advertise our event in New York bars with coasters.

Socials

The Event

When you walk in, you don’t get a nametag.

You pick up your HomeGoods icebreaker. There is two of each item.

Stroll through and find the person who picked the same item.

Find out who else would buy this and make a new friend.

… or something more.

Press

After the Event

We repeat and scale the event by partnering with TimeLeft, a weekly social app, to create an event where six strangers are matched up for a dinner based on a quiz about their Homegoods basket.