Darkside Skittles
Art Director: Brianna Knight
The average age for a first-time homebuyer recently jumped to 40. Gen Z (ages 14 to 29) can’t afford a home.
Oh, That’s Dark.
We can either cry about this,
or laugh about it.
Introducing “Darkside Realty”. We’re going to sell Gen Z properties they can afford.
Because our “properties” have the square footage of a Darkside Skittles bag.
Own 5.24x7.87 inches of dried grass, cracked concrete, and dirt patches.
Every purchase comes with an appropriately sized deed and a bag of Darkside Skittles.
Socials
“This Is Our Real(i)ty”: A late night, Adult Swim-style TikTok show, where Bernard walks through his “properties”.
Out of Home
Subway Takeover
