Darkside Skittles
Art Director: Brianna Knight
Life is dark.
We can either cry about it,
or laugh about it.
Oh. That’s Dark.
OOH Subway Takeover
BRAND STUNT
The average age for a first-time homebuyer jumped to 40. Gen Z can’t afford a home.
Introducing “Darkside Realty”. We’re going to sell Gen Z properties they can afford.
Because our “properties” have the square footage of a Darkside Skittles bag.
7.87 inches
5.24 inches
Buy 5.24x7.87 inches of dried grass, cracked concrete, and dirt patches.
Select your “property”
2. Claim your property
3. Receive your deed and a bag of Darkside Skittles in the mail.
ACTIVATION
Socials
